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	<title>blog.FonGenie.com &#187; About FonGenie</title>
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	<description>Turn your customer calls into sales</description>
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		<title>Upcoming changes for FonGenie customers</title>
		<link>http://blog.fongenie.com/2010/11/upcoming-changes-for-fongenie-customers/</link>
		<comments>http://blog.fongenie.com/2010/11/upcoming-changes-for-fongenie-customers/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 03:51:22 +0000</pubDate>
		<dc:creator>mikew</dc:creator>
				<category><![CDATA[About FonGenie]]></category>
		<category><![CDATA[Business success]]></category>

		<guid isPermaLink="false">http://blog.fongenie.com/?p=2059</guid>
		<description><![CDATA[By connecting the appliance to your broadband Internet, you will also have an “always on” solution that will greet your callers, up-sell your products and services, and give you the ability to make and receive unlimited telephone calls using your existing and current telephone handset, all while saving you money.]]></description>
			<content:encoded><![CDATA[<p>In the previous <em>FonGenie blog</em> post on <a href="http://blog.fongenie.com/2010/11/updated-fongenie-website-all-new-look-with-improved-message/">11/26/2010</a>, we announced updates to the site with a fresh new look and feel in preparation for the upcoming improvements and changes to the service.</p>
<p>For existing <em>FonGenie</em> customers, dramatic changes will be noticed over the up-coming weekend as you log into your account. A new complete makeover has been applied to the user interface along with the expanded reporting and analytics capabilities. Most of these improvements will be available to you immediately when changes take effect, while some are being incrementally added.</p>
<p>Besides the improved looks and easy to use interface, how does that impact existing customers?</p>
<p>Existing customers will not be negatively impacted. To be clear, there won’t be any service interruption or data and record loss. Key changes and improvements are related to the quality of the speech along with a newly added female voice to greet your callers and customers. Also, you should expect to see tons of pre-formatted reports, analytics, benchmarks and trending information to run your business smarter.</p>
<p>&nbsp;<br />
<strong>Changes to the FonGenie account console</strong><br />
The completely redesigned user interface is now a lot easier to use and understand. As mentioned above, beyond the new look and feel; the big additions were made to the reports section.</p>
<p><a href="http://www.fongenie.com/blog/wp-content/upLoads/2010/11/a.png" rel="fg-blog-lightbox-2059"><img src="http://www.fongenie.com/blog/wp-content/upLoads/2010/11/a.png" alt="" title="FonGenie dashboard" width="500" height="350" class="aligncenter size-full wp-image-2061" /></a></p>
<p>The improved reports takes you way beyond just knowing who called, how often they called, where they are from, and why/what they wanted. This section now gives you extended tools that easily show comparisons of data that give the past performance of business calls and compares that information to similar, and competitive, businesses to build trending and forecasting reports. You can now make an &#8220;apples to apples&#8221; comparison in real time about how your business stacks up against the competition and anticipate trends that you can use to make intelligent sales, marketing and operating decisions.</p>
<p>Additionally, you have real-time graphing to monitor the success of your campaigns for daily specials, promotions and coupons offered to your callers. </p>
<p><a href="http://www.fongenie.com/blog/wp-content/upLoads/2010/11/b.png" rel="fg-blog-lightbox-2059"><img src="http://www.fongenie.com/blog/wp-content/upLoads/2010/11/b.png" alt="" title="FonGenie campaign performance" width="500" height="350" class="aligncenter size-full wp-image-2063" /></a></p>
<p>Please expect to see a dedicated and detailed post in the near future regarding the all-new reporting capabilities.</p>
<p>&nbsp;<br />
<strong>Addition to the FonGenie service</strong><br />
<em>FonGenie</em> is not just about giving you a great virtual receptionist, auto attendant and sales representative, but also provides a bundled 2 line business-class telephone services at no cost through the FonGenie network appliance.</p>
<p>The simple plug-and-play device or network appliance makes it easy to add additional telephone lines.  By connecting the appliance to your broadband Internet, you will also have an “always on” solution that will greet your callers, up-sell your products and services, and give you the ability to make and receive unlimited telephone calls using your existing and current telephone handset, all while saving you money.</p>
<p><a href="http://www.fongenie.com/blog/wp-content/upLoads/2010/11/c.png" rel="fg-blog-lightbox-2059"><img src="http://www.fongenie.com/blog/wp-content/upLoads/2010/11/c.png" alt="" title="FonGenie appliance easy installation" width="500" height="123" class="aligncenter size-full wp-image-2065" /></a></p>
<p>This new feature with the use of the appliance has just entered a private market trial and is available to invited business owners only at this time. We understand that this feature will be an interest to those small business owners currently operating their business with a single telephone line or trying to run their business on a cell phone. This is definitely a more affordable and simpler solution when needing to add a second or third line as there is no cost or extra charges.</p>
<p>In the very near term, all new and existing customers will have access to the improved <em>FonGenie</em> and its network appliance for a small fee or FREE for a plug-and-play operation. Simply plugging the <em>FonGenie appliance</em> to their high-speed Internet, business owners can easily connect a virtual receptionist, an auto attendant, sales representative and a 2-line business telephone service to make and receive unlimited telephone calls for only $49.99 or $149.99 per month.</p>
<p>Please contact a <em>FonGenie</em> representative if you have any question or would like to be considered for the private market trial.</p>
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		<title>Updated FonGenie Website &#8212; all new look with improved message</title>
		<link>http://blog.fongenie.com/2010/11/updated-fongenie-website-all-new-look-with-improved-message/</link>
		<comments>http://blog.fongenie.com/2010/11/updated-fongenie-website-all-new-look-with-improved-message/#comments</comments>
		<pubDate>Sat, 27 Nov 2010 04:09:51 +0000</pubDate>
		<dc:creator>mikew</dc:creator>
				<category><![CDATA[About FonGenie]]></category>
		<category><![CDATA[Business success]]></category>
		<category><![CDATA[news and press]]></category>

		<guid isPermaLink="false">http://blog.fongenie.com/?p=2015</guid>
		<description><![CDATA[FonGenie has launched its newly designed website to give business owners a clear message on how retail and small business owners can increase revenue and decrease cost by leveraging technology.]]></description>
			<content:encoded><![CDATA[<p>Snowballing with the timing of American Express’s <a href="http://smallbusinesssaturday.com/" target='_blank'>Small Business Saturday</a>, we here at <strong>FonGenie</strong> continue to strive to offer the best possible service for the small business community. We are very happy to announce our updated <em>FonGenie service</em> including new features, functionality&mdash;not to mention our improved website.</p>
<p><a href="http://www.fongenie.com/"><img src="http://www.fongenie.com/blog/wp-content/upLoads/2010/11/FonGenie-saves-money.png" alt="FonGenie is not just about saving you money, but making you money" title="FonGenie-saves-money" width="250" height="198" class="alignright size-full wp-image-2019" /></a><em>FonGenie</em> has launched its newly designed website to give business owners a clear message on how retail and small business owners can <a href="http://www.fongenie.com/home/overview.php">increase revenue and decrease cost</a> by leveraging technology. We have also added a number of additional <a href="http://www.fongenie.com/home/testimonials.php">testimonials</a> from multiple business owners, who have been able to use <em>FonGenie</em> to increase or optimize their revenue from a simple inbound telephone call. Many thanks to those who have helped us build these success stories and the business owners of <em>MyCollege Storage</em> and <em>AquaSpa</em> for their contribution. </p>
<p>&nbsp;<br />
<strong>The new FonGenie website look and feel</strong><br />
<em>FonGenie</em> has a new look and feel. We’ve received tons of input from our current users and visitors to the site since officially launching the service on June 2010.  Due to limited marketing and product management efforts (we are a small start-up), certain visitors to <a href="http://www.fongenie.com/">FonGenie.com</a> had an impression that FonGenie was nothing more than an automated attendant system. Simply put, we have not done a great job of explaining how <em>FonGenie</em> can be used to help small business owners. </p>
<p>It is important to show visitors that <em>FonGenie</em> can greet callers, automate calls, answer their questions and route calls to a person’s telephone or location; but when optimally configured and used it becomes a powerful productivity tool and an enhancement to everyday sales and marketing efforts. <em>FonGenie</em> gives the business owner the power to know who their callers are, where they are from, when and how often they call, and what they want all in real time. The real-time Live Caller ID with CRM (Customer Relationship Management) displays this information to them before the caller even rings their phone.</p>
<p>&nbsp;<br />
<strong>FonGenie enters limited/private market trial with the FonGenie appliance</strong><br />
Our new website also introduces a new feature that has just entered a limited Market Trial. This is a hardware appliance that will connect the <em>FonGenie</em> service with a standard telephone. </p>
<p>Our <em>FonGenie</em> appliance gives the business a stand-alone phone system that allows you to save money by eliminating your business telephone service (also can be used to enhance a current landline service). The appliance is plug-and-play simple to a broadband internet connection that includes 2 lines; one of which is an “always on” telephone from which you can make cost saving outbound telephone calls and which also works with fax machines and credit card terminals.</p>
<p>More information about participating on this marketing trial can be found by going to our <a href="http://www.fongenie.com/home/pricing.php">Pricing and Plans</a> page and clicking the <em>FonGenie</em> appliance link.</p>
<p>&nbsp;<br />
<strong>The FonGenie demo and sandbox application</strong><br />
A brand-new feature we added to the <em>FonGenie</em> website that will be of interest to new visitors is the FonGenie <a href="http://www.fongenie.com/home/sandbox_enter.php">sandbox</a>. This new feature, found by clicking the “<a href="http://www.fongenie.com/home/sandbox_enter.php">Demo &#038; Trial</a>” button, allows visitors to actually interact with the FonGenie greeting and menus. <a href="http://www.fongenie.com/home/sandbox_enter.php"><img src="http://www.fongenie.com/blog/wp-content/upLoads/2010/11/FonGenie-sandbox1.png" alt="" title="FonGenie sandbox" width="255" height="327" class="alignleft size-full wp-image-2045" /></a>They will be able to write their own greetings, make new menus, and immediately hear what callers would hear. As users play with this new feature they can even call in as their customers would do to their business to bring it all into a useful perspective.</p>
<p>We still offer the sales calculator in our “<a href="http://www.fongenie.com/home/sandbox_enter.php">Demo &#038; Trial</a>” section so visitors are able to get an idea how their business sales would improve by actively using the <em>FonGenie</em> service.</p>
<p>Join <em>FonGenie</em> in supporting all the various retail and small businesses, whether a local restaurant, bike shop crafts store or spa, during “Small Business Saturday” and onward. And if you own a retail or small business, look to <em>FonGenie</em> to help you increase your revenue, decrease your costs all while improving your customer satisfaction.</p>
<p>&nbsp;<br />
Remember, with <em>FonGenie</em> it&#8217;s not just about saving you money, but about you making money.</p>
<p>Contact a <em>FonGenie</em> representative if you have any questions about the <em>FonGenie</em> service or how it can improve your small business success.</p>
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		<title>A Business Website is not too dissimilar than Your FonGenie account for Marketing, Communications, and Rewarding</title>
		<link>http://blog.fongenie.com/2010/08/a-business-website-is-not-too-dissimilar-than-your-fongenie-account-for-marketing-communications-and-rewarding/</link>
		<comments>http://blog.fongenie.com/2010/08/a-business-website-is-not-too-dissimilar-than-your-fongenie-account-for-marketing-communications-and-rewarding/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 21:33:57 +0000</pubDate>
		<dc:creator>mikew</dc:creator>
				<category><![CDATA[About FonGenie]]></category>
		<category><![CDATA[Business success]]></category>

		<guid isPermaLink="false">http://blog.fongenie.com/?p=1987</guid>
		<description><![CDATA[Think of FonGenie as a website for telephone traffic. Your callers need to be able to communicate with you, find information that is of immediate value to them prior to contacting you, and find reward or benefit to them for using that medium.]]></description>
			<content:encoded><![CDATA[<p>Think of <strong>FonGenie</strong> as a website for telephone traffic. Your callers need to be able to communicate with you, find information that is of immediate value to them prior to contacting you, and find reward or benefit to them for using that medium.</p>
<p><a href="http://www.fongenie.com/index.php"><img src="http://www.fongenie.com/blog/wp-content/upLoads/2010/08/FG-telephone.png" alt="Turbo Charge Your Sales in Real Time while providing important business marketing intelligence with FonGenie" title="FonGenie answers your calls" width="250" height="164" class="alignright size-full wp-image-2001" /></a>As a small or medium size business (SMB) you’ve heard a lot of importance placed on the type and quality of information you make available to your site visitors. Along with knowing what information and services your visitors want on your website, you need to be able to analyze what they are interested in and how they got there so you can offer more insuring that they will return for more fresh content. It then makes sense that your business telephone should have a similar function. Websites have services like <a href="http://www.google.com/analytics/" target="_new">Google Analytics</a> or other third-party services that dish up reports, which you eventually can learn to read. <em>FonGenie</em> has its &#8220;Reports&#8221; included and are designed to be understood and read in <em>real-time</em> and without the large learning curve.</p>
<p>To break down similarities between your business website and your <em>FonGenie</em> account you have to recognize that FonGenie is <a href="http://www.fongenie.com/home/howitworks.php">more than just an auto attendant</a>—<strong>FonGenie is a marketing and sales tool</strong>. This is why <em>FonGenie</em> helps your business in ways similar to your website.</p>
<p></p>
<div id="mybox">
<strong>Content</strong>:<br />
Visitors to a website want to see content that is relevant to what you have to offer them. This is more that an effort on your part to improve your SEO (Search Engine Optimization) rankings, but a need to satisfy visitors and entice them with a reason to return. We’ve all used the internet to find a specific business address or phone number. <em>FonGenie</em> is no different. Your callers may want to know the same type of information, i.e., what is your business address, what products or services you offer, etc.
</div>
<p></p>
<div id="mybox">
<strong>Communication</strong>:<br />
Ultimately, interested website visitors will want to know how to reach you. The most common ways a credible website gives its visitors to contact the business is by providing an email address and telephone number. Some also have contact forms or other web 2.0 alternatives. FonGenie is, at its very core, a communication tool for your business. From <em>FonGenie</em> you are able to offer call transfer options that keep the destination telephone number secure and is readily editable. You will also be able to advise callers of additional business information like street address, or website URL.
</div>
<p></p>
<div id="mybox">
<strong>Reward</strong>:<br />
Websites are designed to inform or sell, or both. If your business offers products or services then the most enterprising way to keep your visitors returning is to offer specials that are <em>timely</em> (only available in a certain time period) and <em>relevant</em> (something the visitors to your site would want, based on knowing who they are and what they would be looking for). <em>FonGenie</em> is designed around this premise. Each of your callers is a potential customer who is interested in what you offer. Give them a deal that would make them happy and they will want to return to see your next special.</p>
<p>&nbsp;</p>
<p>Of course the caveat here is the same as on a website; you don’t want to inundate your visitors with junk that they have no choice but to interact with even if they aren’t interested in it. <a href="http://blog.fongenie.com/best-practices/">FonGenie’s Best Practices</a> outlines how to use of a short, time-stamped teaser in the <a href="http://www.fongenie.com/home/overview.php">Post Greeting</a> that directs the caller to an interactive option if they want to hear more about it. Through FonGenie analytics monitoring we have seen a conversion rate (callers who purchase the offer) of around 10% when they interact with the offering. It is impressive in that those would have otherwise been “lost” sales.
</div>
<p></p>
<div id="mybox">
<strong>Analytics</strong>:<br />
A website’s visitor analytics is not necessarily easy to understand or monitor, but it is a must if you are serious about maximizing your site’s potential. Where websites usually receive this information from third-party applications or services, <em>FonGenie</em> has all this built in so you can easily make informed decisions about how you present information, communication, and incentives (sales) to your calling customers. The quality of what or how you offer this to your callers reflects immediately in your <a href="http://www.fongenie.com/home/overview.php">analytics</a> so you can then make adjustments to improve the conversion rate or your customer’s personal satisfaction.
</div>
<p></p>
<p><strong>FonGenie</strong> is not an alternative to a website for your business, but is an enhancement to your business communications and marketing that will work with your other marketing and image endeavors. It’s all about bringing it all together so your customers can find you, know what you do, and communicate to them.</p>
<p>Visit the <a href="http://www.fongenie.com/index.php">FonGenie website</a> for more information, or <a href="http://www.fongenie.com/home/contact_us.php">contact</a> the FonGenie sales and support teams for more information.</p>
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		<title>FonGenie for Day Spa and Salon Business Owners</title>
		<link>http://blog.fongenie.com/2010/08/fongenie-for-day-spa-and-salon-business-owners/</link>
		<comments>http://blog.fongenie.com/2010/08/fongenie-for-day-spa-and-salon-business-owners/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 19:51:38 +0000</pubDate>
		<dc:creator>mikew</dc:creator>
				<category><![CDATA[About FonGenie]]></category>
		<category><![CDATA[Business success]]></category>

		<guid isPermaLink="false">http://blog.fongenie.com/?p=1943</guid>
		<description><![CDATA[FonGenie Boosts Sales for your Day Spa, Beauty Salon or other health and beauty service while answering all your phones and greeting your callers. Try FonGenie FREE for 14-Days at no risk if you sign up now!]]></description>
			<content:encoded><![CDATA[<p><strong>FonGenie Boosts Sales for your Day Spa, Beauty Salon or other health and beauty service while answering all your phones and greeting your callers.</strong><br />
<br />&nbsp;<br />
By targeting the customers that call your business with well placed promotions and daily specials <em>FonGenie</em> will <strong>increase your sales by 25% or more</strong>. But we offer you a lot more.</p>
<p><strong>FonGenie</strong> was developed as a reliable automated receptionist and sales representative for small and medium size retail and service related businesses, and can be used with your current business telephone number. As the service immediately showed success in several business areas, it was the day spa and salon owners that forged the niche that proved <em>FonGenie to be a powerful tool to drive sales</em>, not just answer, greet and transfer call.<br />
<br />&nbsp;</p>
<p style="text-align: center;">“We have seen our bookings increase by roughly 25% from those<br />
customers listening to the promo.”</p>
<table border="0" width="100%">
<tbody>
<tr>
<td align="right"><strong>Brian Polzin, Owner &amp; Massage Therapist</strong><br />
Steaming Stone Spa<br />
<em>Stevens Point, Wisconsin</em></td>
<td><a href="http://blog.fongenie.com/case-studies/"><img class="alignnone size-full wp-image-1945" title="Steaming Stone Spa" src="http://www.fongenie.com/blog/wp-content/upLoads/2010/08/steaming-stone-spa.png" alt="Steaming Stone Spa" width="175" height="124" /></a></td>
</tr>
</tbody>
</table>
<p style="text-align: center;">
<p style="text-align: center;"><strong>Try FonGenie FREE for 14-Days at no risk if you <a href="https://www.fongenie.com/secure/signup.php">sign up</a> now!</strong></p>
<p>&nbsp;</p>
<p>See <a href="http://www.fongenie.com/home/overview.php">FonGenie Solutions</a> for more information about how you can apply <strong>FonGenie</strong> to your Spa or Salon related business right now.</p>
<p>Visit the <a href="http://www.fongenie.com/home/testimonials.php">FonGenie testimonial</a> page to read more about Brian Polzin and Steaming Stone Spa; as well as other businesses that are using FonGenie to improve the way they communicate and sell to customers.</p>
<p><strong><em>We’re all about making you money, not just answering your phones!</em></strong></p>
<p>&nbsp;</p>
<div id="mybox"><strong><em>FonGenie gives you</em></strong>:<br />
Easy automated Greetings &amp; Menus with call transfers for appointments or reservations; Analytics, caller information and behavioral insight saved on every call; immediate access to call history and real-time monitoring of all calls and their previous contact so you are always prepared for them; sales improvement (over 25% for many businesses) in the first month with placement of promotional teasers and following the FonGenie best practices [link blog best practices] for daily specials and campaigns.<br />
<br />&nbsp;<br />
<strong><em>Other service businesses that can benefit from FonGenie</em></strong>:<br />
health and day spas; salons; medi-spas; yoga and Pilates schools; personal training and martial arts; health clubs; massage and physical therapy practices; and many others.</div>
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		<title>Creativity Abounds in Cloud-Based Apps &#8211; Connected Planet</title>
		<link>http://blog.fongenie.com/2010/06/creativity-abounds-in-cloud-based-apps-connected-planet/</link>
		<comments>http://blog.fongenie.com/2010/06/creativity-abounds-in-cloud-based-apps-connected-planet/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 21:20:09 +0000</pubDate>
		<dc:creator>mikew</dc:creator>
				<category><![CDATA[About FonGenie]]></category>
		<category><![CDATA[news and press]]></category>

		<guid isPermaLink="false">http://blog.fongenie.com/?p=1877</guid>
		<description><![CDATA[FonGenie offers a combination of business intelligence and a virtual telephone system platform to provide retailers and small businesses with a Web interface to manage greetings and menus heard by callers, delivering what the company calls “timely and relevant” daily specials, offers, incentives and discounts.]]></description>
			<content:encoded><![CDATA[<p><a href="http://connectedplanetonline.com/" target="_blank"><img src="http://www.fongenie.com/blog/wp-content/upLoads/2010/06/connected-planet_logo.png" alt="" title="Connected Planet article about FonGenie and cloud-based apps - June 28, 2010" width="256" height="101" class="alignright size-full wp-image-1879" /></a>June 28, 2010 — <strong>Creativity abounds in cloud-based apps</strong> (Business)<br />
<em>By Joan Engebretson</em><br />for <a href="http://connectedplanetonline.com/commentary/creativity-cloud-based-apps-062810/" target="_blank" /><strong>Connected Planet</strong></a></p>
<p>&#8220;When <a href="http://connectedplanetonline.com/commentary/creativity-cloud-based-apps-062810/" target="_blank" />Connected Planet</a> recently asked me to write a two-part series about cloud-based services, the most difficult part was to narrow down the topic. In the end, I focused the first piece on cloud-based unified communications and the second piece on cloud-based security. Both stories focused on specialty service providers (many of them start-ups) that have all taken a bit of a different approach to the market.&#8221;</p>
<div id="mybox"><a href="http://www.fongenie.com/">FonGenie</a> offers a combination of business intelligence and a virtual telephone system platform to provide retailers and small businesses with a Web interface to manage greetings and menus heard by callers, delivering what the company calls “timely and relevant” daily specials, offers, incentives and discounts. According to the company up to 35% of callers who heard daily specials have accepted an offer, and some client companies have seen average sales increases of 25% or more.</div>
<p></p>
<p>&#8220;The cloud-service market reminds me a lot of the early days of packaged software for personal computers, when a slew of start-up companies developed programs that could handle all sorts of specialized tasks, from creating floor plans to managing a stock portfolio. Many of those companies were eventually acquired by larger players, which merged multiple programs into a comprehensive software suite. Before long I expect we’ll see a similar pattern in the cloud services market.&#8221;</p>
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<p>Read this <strong><em>connectedplanetonline.com.com</em></strong> article <a href="http://connectedplanetonline.com/commentary/creativity-cloud-based-apps-062810/" target="_blank">online</a>, and please leave your comments.</p>
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