The Importance of Understanding Keywords in Your Social and Business Search Marketing Campaigns
Why should you be concerned about key words and phrases? Simply put, search engines like Google, Bing, and Yahoo, use keywords when they include your web content (website, web page, social network, etc.) in their search results. While most savvy businesses and web developers know these should be considered in a website (via Meta tags), it is also important to use them directly in your written text content, content headings, and online “Daily Specials” and promotions.
Keywords and key phrases should always be considered for your website, though most businesses (SMB’s) don’t even think about them in their blog, social network (Facebook, Twitter, etc.), and business search page (Yelp, CitySearch, Google Places, etc.) posts. This includes the promotions and specials that you are allowed to post on these sites which directly improve your visibility and sales.
When writing new content and promotions you should:
- Consider what words and phrases your customers would type in a search engine to find you.
- Don’t pack keywords (repeated over and over, or which is obviously out of context).
- Don’t forget about “key phrases” (more than one word in a particular order or sentence). Remember, keywords have more competition for top search results than do key phrases.
- If you have a headline or title (as in a blog post) or post an online promotion you should ALWAYS use keywords that are reflected directly from the content. Headlines are important for search engine results.
A Spa, for example, that is posting a special for a hot stone massage on Facebook, Twitter, Yelp and CitySearch using FonGenie Promoter may consider using these words and phrases (in addition to the name of their business) in their text: special, deal, massage, spa, “hot stone massage.” And may even want to give it a sense of urgency: “Friday only.” Again, ask yourself, “What would my customers type in a search engine to find my offer or content?”
Remember, adding keywords to your content can improve your search engine ranking but overusing them can hinder it (spamming). Consider the keywords (and key phrases) you would use as a consumer looking for you first, and then weave them into your article or promotion. When they are used properly the search engines will provide you with an improved free source of targeted traffic to your online content. Keywords help people who need your product, service or information to find you.
FonGenie Promoter will not only help you post promotions which use your keywords and phrases to your business search pages and social networks, but can easily help you track and analyze the success of your Social Media and business search page promotions and interaction that improve your business sales.
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