Are You Looking for Your SMB Niche on Free Business Search sites and Social Networks?
Implementing a social media strategy for your business can be a little daunting when you’re first starting. Not all business types discover an out-of-the-box solution that just feels right on Facebook, Yelp, and other business search pages and social network sites. A business such as a dental office, might find this is especially true. But there is an avenue for almost every type of business in this media that will benefit by improved visibility and achieving an edge over their competitors.
It is now widely accepted that using social media is an important strategy for small and medium-sized business marketing. Where it gets cloudy is how to best position the business for maximum, and appropriate, results.
Facebook is a powerful marketing tool that engages current and future customers. Finding how to utilize it for a dental business is not too different than using it for coffee shop. Consider that Facebook is a “social” media; you want customers to become involved with your site and learn about your business. Customers of a coffee shop are usually visiting the site for far more pleasant reasons than patients of a dental office that need a root canal, but are no less interested in finding out about the business and what others share about their experiences.
Offering special promotions is a great way to attract and retain customers to your business. If your first-time visitors are on the fence about using your service, then possibly an incentive will sway them to try you and quite possibly be regular customers. Promotion marketing, by offering “daily specials” or first-time discounts, also encourages social feedback which improves your local business visibility.
While Facebook (and Twitter) is considered a “social network” site that can directly improve your business social image, other services such as Yelp (Yelp.com) and CitySearch (CitySearch.com) offer free business search pages that you can use to further promote your products and services. These also improve your local business visibility, but will improve dramatically as customers comment back, and when used to post offers and specials.
You cannot afford to ignore these powerful, free marketing tools. FonGenie Promoter helps you to automate your promotions to these social network sites and business search pages.
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