A Business Website is not too dissimilar than Your FonGenie account for Marketing, Communications, and Rewarding
Think of FonGenie as a website for telephone traffic. Your callers need to be able to communicate with you, find information that is of immediate value to them prior to contacting you, and find reward or benefit to them for using that medium.
As a small or medium size business (SMB) you’ve heard a lot of importance placed on the type and quality of information you make available to your site visitors. Along with knowing what information and services your visitors want on your website, you need to be able to analyze what they are interested in and how they got there so you can offer more insuring that they will return for more fresh content. It then makes sense that your business telephone should have a similar function. Websites have services like Google Analytics or other third-party services that dish up reports, which you eventually can learn to read. FonGenie has its “Reports” included and are designed to be understood and read in real-time and without the large learning curve.
To break down similarities between your business website and your FonGenie account you have to recognize that FonGenie is more than just an auto attendant—FonGenie is a marketing and sales tool. This is why FonGenie helps your business in ways similar to your website.
Visitors to a website want to see content that is relevant to what you have to offer them. This is more that an effort on your part to improve your SEO (Search Engine Optimization) rankings, but a need to satisfy visitors and entice them with a reason to return. We’ve all used the internet to find a specific business address or phone number. FonGenie is no different. Your callers may want to know the same type of information, i.e., what is your business address, what products or services you offer, etc.
Ultimately, interested website visitors will want to know how to reach you. The most common ways a credible website gives its visitors to contact the business is by providing an email address and telephone number. Some also have contact forms or other web 2.0 alternatives. FonGenie is, at its very core, a communication tool for your business. From FonGenie you are able to offer call transfer options that keep the destination telephone number secure and is readily editable. You will also be able to advise callers of additional business information like street address, or website URL.
Websites are designed to inform or sell, or both. If your business offers products or services then the most enterprising way to keep your visitors returning is to offer specials that are timely (only available in a certain time period) and relevant (something the visitors to your site would want, based on knowing who they are and what they would be looking for). FonGenie is designed around this premise. Each of your callers is a potential customer who is interested in what you offer. Give them a deal that would make them happy and they will want to return to see your next special.
Of course the caveat here is the same as on a website; you don’t want to inundate your visitors with junk that they have no choice but to interact with even if they aren’t interested in it. FonGenie’s Best Practices outlines how to use of a short, time-stamped teaser in the Post Greeting that directs the caller to an interactive option if they want to hear more about it. Through FonGenie analytics monitoring we have seen a conversion rate (callers who purchase the offer) of around 10% when they interact with the offering. It is impressive in that those would have otherwise been “lost” sales.
A website’s visitor analytics is not necessarily easy to understand or monitor, but it is a must if you are serious about maximizing your site’s potential. Where websites usually receive this information from third-party applications or services, FonGenie has all this built in so you can easily make informed decisions about how you present information, communication, and incentives (sales) to your calling customers. The quality of what or how you offer this to your callers reflects immediately in your analytics so you can then make adjustments to improve the conversion rate or your customer’s personal satisfaction.
FonGenie is not an alternative to a website for your business, but is an enhancement to your business communications and marketing that will work with your other marketing and image endeavors. It’s all about bringing it all together so your customers can find you, know what you do, and communicate to them.
Visit the FonGenie website for more information, or contact the FonGenie sales and support teams for more information.
