Creativity Abounds in Cloud-Based Apps – Connected Planet

June 28th, 2010

June 28, 2010 — Creativity abounds in cloud-based apps (Business)
By Joan Engebretson
for Connected Planet

“When Connected Planet recently asked me to write a two-part series about cloud-based services, the most difficult part was to narrow down the topic. In the end, I focused the first piece on cloud-based unified communications and the second piece on cloud-based security. Both stories focused on specialty service providers (many of them start-ups) that have all taken a bit of a different approach to the market.”

FonGenie offers a combination of business intelligence and a virtual telephone system platform to provide retailers and small businesses with a Web interface to manage greetings and menus heard by callers, delivering what the company calls “timely and relevant” daily specials, offers, incentives and discounts. According to the company up to 35% of callers who heard daily specials have accepted an offer, and some client companies have seen average sales increases of 25% or more.

“The cloud-service market reminds me a lot of the early days of packaged software for personal computers, when a slew of start-up companies developed programs that could handle all sorts of specialized tasks, from creating floor plans to managing a stock portfolio. Many of those companies were eventually acquired by larger players, which merged multiple programs into a comprehensive software suite. Before long I expect we’ll see a similar pattern in the cloud services market.”

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